Q1 2021 Performance of Top Film & Television iOS Apps in the U.S.

In the first quarter of 2021, the U.S. iOS platform saw notable user engagement and revenue trends across top Film & Television applications. Sensor Tower's data provides a snapshot of this period's performance, offering more insights for those interested in the industry's digital footprint.

Disney+ experienced a fluctuation in revenue, peaking at nearly $5.3M in the week of January 18th and then dipping to around $3.3M by the end of March. Downloads for the app followed a similar trend, with an initial drop from 645K to 344K in early February, before rising again to 455K in early March and settling at 369K by the quarter's end. Weekly active users showed resilience with numbers hovering around 5.9M to 6.4M.

HBO Max: Stream TV & Movies saw its revenue soar to nearly $5.7M in the last week of March, up from approximately $2.8M at the beginning of the quarter. Downloads spiked significantly in the same week, reaching a high of 1.28M from an earlier 592K. The weekly active users also peaked in the last week at over 4M, despite some earlier fluctuations.

For Hulu: Watch TV shows & movies, revenue was relatively stable, with a mid-quarter peak at $2.7M and closing the quarter at around $2.3M. Downloads remained steady, ranging from 363K to 385K. Weekly active users experienced a slight growth, starting at 12.5M and ending the quarter with 12.9M.

Netflix demonstrated a consistent revenue stream, beginning with $2M and ending slightly lower at the quarter's end. Downloads showed minor fluctuations but remained strong, with numbers like 614K in late December and ending with nearly 497K. The service maintained a high level of weekly active users, starting at 21.1M and slightly increasing to 19.4M by March 29th.

Lastly, Crunchyroll saw its revenue grow from $948K to over $1.1M in early January, then dropping to around $1M by the quarter's end. Downloads had a high of 159K in the first week of January and settled at 114K in the last week of March. Notably, Crunchyroll's weekly active users showed an upward trend, starting at 1.37M and climbing to 2.08M, marking a significant increase in user engagement.

The data from Sensor Tower for Q1 2021 provides a clear view of the performance trends of these leading Film & Television apps on the iOS platform in the United States. While the reasons behind these trends are not explored, the numbers alone offer valuable insights into the apps' user engagement and financial health during this period.